1998-1999 models with pigs' snouts - company's jingle
In 1998 Levoni arrives on TV with a publicity campaign that is praised as being one of the funniest of the sector. The first publicity campaigns were aimed at breaking down the myth of a low meat diet by building on the concept that "non han mai fatto male tre fette di salame..." (a few slices of salami never hurt anyone).
The TV campaign became a pillar of Levoni's communication strategy. The protagonists of the commercial were beautiful models that broke down the myth of the current diet trends by eating salami sandwiches and singing "non han mai fatto male tre fette di salame..." (a few slices of salami never hurt anyone) before a fashion show.